Dr. Betty Uribe


For over two and a half decades Dr. Betty has been transforming business, culture, and people, making her an award-winning business turnaround expert. She blends academic models with her own experience, strategic intellect and humanitarian endeavors to impact change. Her entrepreneurial and corporate experience has given her a unique universal understanding of various industries and businesses within the U.S. and international markets.
As a C-level executive for Fortune 500 national and regional banks, she has affected business turnarounds, with her most recent, a $6 Billion-dollar turnaround, achieving pre-tax profit YOY increase from 3% to 37.5% in a four-year period, with significant improvements in key financial metrics (ROA, ROE, Efficiency Ratio, top line revenue growth, expense management, risk, audits, and compliance). Under Dr. Uribe’s leadership, California Bank & Trust — a Division of Zions Bancorporation — was named the “Best Bank in Orange County,” six consecutive years, as voted by readers of The Orange County Register; a bank few knew about prior to her arrival.
She has led mergers & acquisitions, as well as DeNovo strategies, with the roll out of over 100 new business & retail locations in under 3 years, resulting in record 18-month accretion on average while maintaining sound, sustainable business practices.

Dr. Betty has worked with leaders from every walk of life building bridges and tearing down walls. She is often featured as the subject matter expert in leadership and business turnarounds. Her values-based leadership style has presented Dr. Betty with opportunities to engage with international influential organizations such as The World Bank, the United Nations, Luxembourg business community, The Hong Kong Maple Society and business community, and the like. She has been invited to speak at The World Peace Conference in The Hague (fall, 2020), and in DAVOS (2021). Her work has been published in business and news publications & trade journals globally.
Author of International Best-Selling book: #Values: The Secret to Top-Level Performance in Business & Life, Dr. Betty’s work has been featured in international, national and local English and Spanish media – television, radio and print. Endorsed by The Vatican as “a book every reader in the world must read,” and the Forward by the Pentagon, her book #Values was named among the Top 60 Best Business & Leadership Books Written by Women in Inc. Magazine. Among many honors bestowed upon Dr. Betty are: Fortune Magazine and ALPFA’s Top 50 Most Powerful Latinas in Business (2019, 2018 & 2017); Global Woman Award (London, 2019); First Woman in History to be inducted into the Rose Bowl Legacy Board; The Most Prominent Latina in Los Angeles, Most Influential People in Los Angeles (2019, 2018); Top 25 National Corporate Elite; Special Commendation by the President of Colombia, South America, Pepperdine University’s Distinguished Alumna Award (2018, 2019); Commencement Speaker at Pepperdine University 2018;
Commencement Speaker St. Mary’s University 2019. She holds four advanced degrees, including a Doctorate (Honors) and Masters degrees from Pepperdine
University and an advanced degree from University of Virginia (Honors). She was recently awarded an Honorary Doctorate from St. Mary’s University(2019).

Dr. Betty actively serves as on several boards and advisory boards of directors in the US, across different sectors: Business, Education and Social Responsibility. A native of Bogota, Colombia and a mother of three, she and Mr. Uribe reside in Southern California.